What we are good at
Culture &
Knowledge Management
Employer:
Royal Philips
Amsterdam
As head of I&A Knowledge Management at Philips, Tom owned the class-leading enterprise Eureka platform (hosted by MarketLogic). From its launch in 2020 it has grown to 5000+ internal users, hosting all marketing knowledge assets (300,000+ documents & media).
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Maintaining a high user engagement and NPS of 65+, it is one of the most used and successful SaaS platforms within the global marketing function. Tom has transformed the platform into an indispensable management tool, media channel and success driver.
Insights & Analytics
Career Expert
Global Project Lead
Over two decades extensive experience in qualitative and quantitative marketing research, advanced analytics, strategic decision support and thought leadership to leaders in healthcare, FMCG, manufacturing, automotive, finance, energy and leisure.
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Co-author of "Marketing Research for Managers" with Dr. Norbert Haydam, and long-time member of various industry associations, Tom has been recognized as a thought leader in the insights industry. He has developed several proprietary methodologies for data modeling and advanced analytics.
People Development
10+ Years
International
Developing people to realize their full potential and then go beyond their personal expectations is what living purposefully is all about.
Author of the "Change Journeys" series of business guidebooks, Tom is sharing his deep experience with business transformations that required cultural change management, and have successfully developed and grown agile teams through targeted coaching. Tom is considered an empathetic, dedicated and highly effective people leader by peers and direct reports.
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Design & Innovation
10+ Years
International
Creativity is in our DNA. As perpetual learners, we see opportunities for improvement in every endeavor. We love great design, which should be functionally aesthetic, simple and sustainable. We apply this philosophy to all products, services, communications and business processes that we put to the test.
The range of design and innovation development and testing that we have been involved in is too numerous to mention, but the fundamentals are universal - the quality of the customer experience is critical, and for this, a deep understanding of customer/ consumer needs is necessary.
Network Relationship Management
5+ Years
Royal Philips
International
Maintaining strong partnerships with class-leading suppliers and data providers is essential for the success of any knowledge-based data-driven operation. Tom was directly involved in managing these relationships with dozens of 3rd party vendors at Philips, with a combined spend of €20mil +, as well as at various agencies.
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During 2022, Tom has overseen a transformation that reduced the overall research spend by more than 40%, while improving efficiencies across planning, procurement, legal, finance and operation teams. At the same time ROI improved 8X through the centralization of decision making and insights distribution via a single standardized process.
Working with international teams from every corner of the globe for over two decades, we have an appreciation for cultural diversity and understand the nuances of coordinating global projects across time zones with virtual teams.
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With our origins in a culturally diverse society such as South Africa, and a decade experience in Europe, managing complex projects across all geographies, we have deep experience working across borders with teams in China, APAC, India, EMEA, LATAM and the USA.
Global Team & Project Management
20+ Years
International
Sector Experience & Associated Clients
DISCLAIMER: Projects were conducted for most of these clients on behalf of Research International, BDRC and Psyma.
We acted as project leads for all abovementioned projects and clients, and were instrumental in managing these clients.
The abovementioned companies are not referenced as current clients of Atlantic DMS - they are the beneficiaries of past assignments.